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featured by stylist mark heyes on lorraine four times
The Angelika Magic Stretch Jean from Anna Montana is a best seller at Artichoke & has been featured by stylist Mark Heyes in his Jeans Masterclass on Lorraine four times, he calls them the straight leg skinny. ‘They are lovely. I am not frightened of that skinny jean’ Lorraine Kelly ‘They are amazing, they’re called magic, they’re magic’ model Jane Russell Artichoke has built a reputation for fitting & supplying jeans to women of all shapes & sizes. At the last count we had fifteen styles to chose from so are confident we can find one to suit you. Call us now for your telephone or video fitting.
stehmann trousers
Stehmann is a family run company based in Germany that has an international reputation for making fabulous fitting trousers at a fair price. All their production is in Europe & we are proud to have been one of their first UK stockists.
Other brands include Base Level, Anna Montana, Ascari, Stark & Brandtex. If you are unsure about what shape or size would suit you please give us a call on 01760 724948 – we are at the end of the phone to offer advice
must have accesories
Award Winning boutique
We are proud to announce that we have been voted Online Shop of The Year in The Boutique Star Awards 2025
In 2024 we won The Social Media Strategy of The Year Award which we find pretty amazing for a group of technically challenged women who play dressing up twice a week!
If you are new to Artichoke & want to know what all the fuss is about but can’t pop into our Swaffham shop, as well as having a look at our online collection which is curated each season by Sarah – hop over to the styling section of the website & look at a few of our videos.
join the artichoke girls
Artichoke started life as a pop up shop long before they were a thing.
From the early noughties founder Sarah Simonds packed up her transit van with jeans, gilets & jumpers & took it with her small children to horse trials & county shows for several years before opening her first shop in 2008.
For nearly twenty years Sarah has curated a collection of independent brands each season to help women like us build a cohesive wardrobe full of clothes that we love & will wear for years to come.
Today both our boutique & online shop are based in the Norfolk market town of Swaffham. We are a small team that has, we think, a unique approach to online shopping. We call all new customers to introduce ourselves & always encourage you to get in touch if you have any queries before or after your purchase to enable us to offer you the best service possible. “We are a shop with a website, not the other way round”
Actually Artichoke is more than a shop, it is a growing community. We work with other women led businesses who help us all to be the best that we can. The advice given is enjoyed by our fabulous customers, lots of whom also share styling tips & photos on our Facebook group, Artichoke Girls where both real & virtual friendships are made
From The Magazine
ARTICHOKE - THE PHILOSOPHY
We are passionate. We love what we do. We love the clothes that we sell & the women we serve. Laughter is often an added extra when you pop into our Swaffham shop
We love strong independent women – like us. Shopping at Artichoke is not about following the crowd. We work hard to source items from all over Europe to ensure that we are not only different from the High Street but also other independent stores.
We want our customers to feel fabulous without breaking the bank. To reflect this we keep to a mid range pricing strategy & are developing our own label pieces to ensure great quality as well as exclusivity.
Please feel free to pop in and browse. If you need help, we offer a warm and friendly service. If you prefer to shop alone, we promise to let you do so.
Shopping Online We want to offer you the same level of service that you would receive if you came into our shop. We call all new customers to ensure you confident with the sizing of the items you have bought & encourage everyone who shops with us to get in touch with any queries that you might have.
Telephone Orders If you like to look online but buy from a human being please give us a call on 01760 724948. We will be happy to answer questions & arrange for payment & delivery over the phone
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