So on our buying spree we have thought about what is influencing us at the moment & our core colour palettes. Next up is how much we are going to spend on what & although you & I are buying for different seasons at the moment we still need to go through the same thought process. You because you don’t want to end up with a load of confusing old tatt in your wardrobe & me because I want to ensure that I sell most of what I buy without having to put it in the sale. So most of our budget should go on the clothes that we wear everyday. It’s not rocket science. There is no point blowing £600 on a dress you are going to wear once & then having to make do for the other 365 days of the year. At Artichoke the same principle applies. Although we are always tempted into buying the odd posh frock & the too die for jacket most of our budget goes on basics like jeans, trousers & jumpers. Not that they aren’t gorgeous- we wouldn’t buy them unless we loved them but it makes sense to spend as much as we can on items that our customers are going to wear & appreciate for days, weeks, months & years ahead. #buyingaw20 #sensiblestyle #thoughtprocess #gorgeous #ourlook #yourlook

So once I have found my inspiration for the buying season ahead I then think about colour palettes. Now this bit is really important for you in your own wardrobe too. At Artichoke we have about three or four base colours every season & although the amount that we might buy in a season from each base might change, the colours rarely do so it means that our customers can build coherent wardrobes from our offering from season to season & year to year. Put simply & using your own wardrobe as an example. Choose three base colours. For me this would be navy, white & black. Everything I own is based around these three colours & then each season I add an on trend pop of colour which could be fuchsia or jade green or red to liven things up a little. If you stick to a basic colour palette & add accent colours you will make far fewer mistakes when you buy your clothes. This way less of your purchases will go to charity shops & end up in landfill. As we keeping saying sustainability’s an attitude of mind 😀 It would be really interesting to hear what your base colours are #thinkbeforeyoubuy #independantboutique #mystyle #yourstyle

Do I do a couple of videos showing you a bit more of our buying process or catch an earlier enough train to get a seat? Sorry it was a no brainer & I am now sitting smugly in the warm making my way back to Norfolk. So instead I thought I would tie in a bit with the video last week about planning your own spring wardrobe. One of the suggestions was to look at Pinterest for inspiration, which is what I do before I start buying for each season. This winter we are going back to basics. Jeans & jumpers, shirts, day dresses & proper boots. Personally I fancy a biker jacket & desperately need a new tux jacket too, so don’t be surprised if they find their way into our winter collection 😉 You can see from these photos that there is a bit of a theme developing which will be translated, in some cases in a more wearable style, onto the shop floor this winter. Fingers crossed you like what you see 🤞

Jeans Alert For Ladies with Little Legs Our 7/8 Angelika Magic Stretch Jeans have arrived. Size 8 to 18 with a 27” leg length & LIMITED STOCK in black & blue black which we can’t reorder. White, Citrus & Sky will be around for a few months BUT if you want a basic colour call us now on 01760 724948 or message us. We will not be putting the two basic colours online. #jeansalert #buynow #dontbesorry #littlelegs #7/8skinny #jeansoftheday #swaffham #norfolk #theworld

WANT ❤️ #homage #sacdejour #realfake #ysl #bagoftheday #mystyle #townandcountry