We are open & look forward to seeing all our lovely customers very soon – we have missed you.

We will have an open door policy most days but on Wednesday afternoon each week are offering closed door appointments to our customers who are either feeling unsure about life or who are on the vulnerable list. This means that on these days our doors may be closed at some times during the afternoon.  Please bear with us & consider making an appointment yourself if you wish to come & see us on a Wednesday afternoon. Full information about this & all the systems we have put in place for you safety can be found on our blog

Situated in the market town of Swaffham Artichoke has a warm, friendly & relaxed environment making it the perfect stop off point either on the way to or from the ever popular North Norfolk Coast as well as being a regular haunt for women who both live & work in Norfolk.

Reflecting the casual lifestyle of our customers we stock a great range of jeans & trousers which we team up with carefully edited separates & accessories to help our customers achieve a relaxed look that suits the way they live their lives. Our price structure is mid range as although we all want to look & feel fabulous we would rather spend four hundred quid on a dog than a jacket!

With every rule there is an exception & at Artichoke these are our posh frocks (and jackets). Like the women that shop with us we don’t want to be constrained by a particular look for a particular occasion so each season stock a capsule collection of individual pieces that would be suitable for a wedding, a day at the races or a ‘bit of a do’ but once worn for that occasion will then easily move into our every day wardrobe.

We source our collection each season from all over Europe putting together an exclusive look that is not only different from the High Street but also other independent shops in Norfolk. This feeling of exclusivity is enhanced by our policy of limiting the the number of pieces that we buy in each style so when you invest in a garment from us you really will stand out from the crowd.

You will find us at:


41 Market Place, Swaffham, Norfolk PE37 7LA

Tel: 01760 724948

Opening hours Monday to Saturday from 10am to 4pm