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Each season before we launch our official sale we give everyone on our mailing list early bird access. Sign up now & you will receive details of this season’s Secret Sale

PS: Make a note of your welcome code & use it either before or after the Secret Sale as it can’t be used in conjunction with this offer

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We are passionate. We love what we do. We love the clothes that we sell & the women we serve. Laughter is often an added extra when you pop into our Swaffham shop

We love strong independent women – like us. Shopping at Artichoke is not about following the crowd. We work hard to source items from all over Europe to ensure that we are not only different from the High Street but also other independent stores.

We want our customers to feel fabulous without breaking the bank. To reflect this we keep to a mid range pricing strategy & are developing our own label pieces to ensure great quality as well as exclusivity.



‘I cannot recommend this shop enough. Sarah & her team are all passionate about making their customers look & feel like the best versions of themselves. They somehow manage to cater for all heights & sizes despite not having petite & tall ranges. Even though they are there to sell clothes they encourage sustainable, thoughtful & considered purchases’. Gaynor

‘I placed my first order a few weeks ago & was so impressed to receive a personal phone call’ Tish

‘I wish I had known about you sooner’ Ros

‘Terrific Shop’ Deborah


what do we DO? 

We sell a wide range of clothing & accessories that we love to wear from brands sourced throughout Europe some of whom are exclusive in the UK to Artichoke. 

Our best selling jeans have been featured by stylist Mark Heyes on Lorraine four times.

In addition to our not so basic, basics each season we curate a Limited Edition Collection for you, helping you to curate a wardrobe full of items that you love & will continue to wear season for seasons to come.

We do weekly styling videos live on Facebook & Instagram to show you what our clothes look like on real women.

Remember we are at the end of a phone to answer any questions you may have

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