The Donna Crescent Bag

Who Is Donna?

At Artichoke, we have always believed that fashion is personal.

It is why we answer the phone ourselves, why we still call every new customer and why so many of our customers feel more like friends.

So when it came to naming our newest range of bags, there was really only one choice.

Meet Donna.

Many of you will already know her.

For almost ten years, Donna was a much-loved member of the Artichoke team. Whether helping customers either online or in store, modelling clothes or offering styling she was & still is an important part of Artichoke.

As our resident petite, Donna was always passionate about finding pieces that looked stylish, felt practical and worked for real women living real lives.

That same philosophy inspired the Donna Handbag

What Is The Donna Bag?

The Donna is a structured Italian leather shoulder bag designed for women who prefer an elegant under-arm style rather than a crossbody bag. It has a curved “crescent” silhouette, gold clasp detail, zip closure and internal zipped pocket.

Large enough for your everyday essentials, yet compact enough to look & feel refined, it is the sort of bag you will reach for again and again.

How Large Is The Donna Bag?

Approximate measurements:

• Width 9 inches (23cm)
• Height 5 inches (13 cm) excluding the strap
• depth 2.5 inches (6 cm)

How Do You Style The Donna Handbag?

1. The Everyday Smart Casual

Donna in Dark Beige

• Stonewash jeans
• White cotton tee
• Breton knit draped over shoulders
• White trainers
• Donna handbag in Dark Beige

Why it works:
The dark beige acts as a softer alternative to tan and works beautifully with denim, navy and white. The sort of outfit that is perfect for shopping, lunch with friends or travelling.

2. The Work & Meetings Outfit

Donna in Navy

• Stehmann trousers in navy
• White shirt
• Fine knit in a coordinating colour
• Loafers or smart trainers
• Donna handbag in Navy

Why it works:
The structured shape of the Donna feels more polished than a crossbody, making it ideal for those days when you want to look a little smarter or more professional

3. The Summer City Break

Donna in Cream

• Linen trousers
• Sleeveless shirt or linen shirt
• Metallic sandals
• Gold jewellery
• Donna handbag in Cream

Why it works:
The cream colour feels fresh and sophisticated for summer and elevates even the simplest holiday outfit. Perfect for sightseeing, lunch or an evening meal.

4. Day To Evening

Donna in Dark Beige or Navy

• Midi dress
• Lightweight knit or denim jacket
• Wedges or dressy sandals
• Donna handbag

Why it works:
This is where Donna comes into her own. Unlike many casual crossbody bags, she “elevates” to use that horrible word, any outfit,  making her a useful choice for special occasions, dinner out or weekends away.

Frequently Asked Questions:

Who Is The Donna Handbag Suitable For?

The Donna handbag is ideal for:

• Women looking for a smart everyday handbag
• Customers who prefer shoulder bags to crossbody bags
• Women seeking an Italian leather handbag under £100
• Work, travel, weekends and smart casual occasions

Does the Donna handbag have a zip closure?
Yes. The main compartment closes with a zip for security.

What fits inside the Donna handbag?
A purse, phone, keys, glasses, makeup essentials and other daily necessities.

What colours are available?
Currently cream, dark beige and navy, with additional colours planned for Autumn 2026

Is The Donna Bag Suitable For Petite Women?

Absolutely, Yes.

The Donna was inspired by Donna, Artichoke’s resident petite for almost ten years. The compact crescent shape is large enough for everyday essentials without feeling oversized, making it particularly suitable for women who prefer a handbag with balanced proportions.