Mid Life Scaffolding – The Secret of Great Underwear

Simply because, as our bodies change, so should our bras.

At Artichoke, we talk about fit constantly.

The rise of a jean.
The cut of a shirt.
The length of a trouser.

But there’s something that is far more important — and it’s the part nobody sees.

Your underwear.

As women, our bodies change throughout our lifetime. Midlife brings another shift — softer tissue, different proportions, less natural lift. This is completely normal.

What isn’t normal is continuing to wear the wrong style & size bra just because you always have

Support matters.
Comfort matters.
Confidence matters.

Your underwear is the foundation of every outfit, when your bra fits properly, everything layered on top looks better. The same goes for shapewear, foundation wear should both comfortable & flattering, not restrictive.

For a long time, I’ve been looking for an independent lingerie specialist we could introduce to you — a business that understands fuller busts, midlife bodies and the importance of expert fitting.

I’ve found that in AmpleBosom.

They are a small, rural, independent business — much like us — with over 25 years’ experience in specialist bra fitting. Their size range is excellent, and their online fitting service in my experience, exceptional.

They know as much about bras we do about jeans!

I know this because since last autumn I have been a customer.

I popped into AmpleBosom when I was in Yorkshire in September & was incredibly impressed by the recommendations made by fitting expert, Betty. I discovered that the bras I have been wearing were the correct cup size however two band sizes too small – which explained the back bulge I had been battling with for years!

Not only that but the brand a national retailer had recommended to me would work for someone in her forties but was completely unsuitable for my shape as a sixty year old woman. Our bodies evolve, our lingerie should too.

Since then I have used Ample Bosom’s online consultation which is equally as good. Betty asks me to measure myself properly, talks about the styles I am looking for & if something isn’t right suggests a better alternative.

I now completely trust her judgement.

So if you’ve ever experienced:

– Shirts gaping at the front
– Feeling unsupported by mid-afternoon
– Straps digging into your shoulders
– Summer dresses that just don’t work

It may not be your clothes, it probably is your bra

Because great style doesn’t start with the outfit.

It starts underneath.

If you would like to contact Ample Bosom you can either call or email them via their website. They offer a 30 days returns policy, so — in the same way we suggest trying more than one style of jean or trouser — you can try several bras in the comfort of your own home while discussing the fit of each one with their team.

AmpleBosom

01439 798388 / www.amplebosom.com